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  • Liet Erpelinck

Retail trends 2023

Updated: Jun 16, 2023

As we head into 2023, there are several trends emerging in the European retail space for consumer electronics and FMCG that businesses need to be aware of in order to stay competitive. As a commercial strategy consultancy, it is important to stay on top of these trends and incorporate them into your marketing strategies. In this blog post, we will explore some of the key trends in this space and how they can be leveraged to drive sales and increase brand awareness.

One of the most significant trends in the European retail space is the growing importance of omni-channel retailing. Consumers today expect to be able to interact with brands across a variety of channels, from physical stores to social media platforms and online marketplaces. Retailers who can offer a seamless shopping experience across multiple channels are more likely to capture consumer loyalty and increase sales.

In the consumer electronics space, one example of a brand that has successfully embraced omni-channel retailing is Apple. The company's physical stores offer a hands-on experience for customers, while its online store allows for easy browsing and purchase of products. Apple has also leveraged social media channels like Instagram and YouTube to showcase its products and engage with customers.

Another trend in the European retail space is the growing importance of sustainability and ethical practices. Consumers are increasingly conscious of the environmental impact of their purchases and are looking for brands that align with their values. Retailers who can demonstrate a commitment to sustainability and ethical practices are more likely to attract and retain customers.

In the FMCG space, one example of a brand that has embraced sustainability is Unilever. The company has set ambitious goals for reducing its environmental footprint and has launched several sustainable product lines, including its Love Beauty and Planet line of personal care products.

Marketing strategies for lifestyle brands in this space should focus on building a brand identity that resonates with consumers' values. Brands should aim to be transparent about their sustainability and ethical practices and highlight them in their marketing campaigns. Influencer marketing can also be an effective strategy for reaching consumers who are passionate about sustainability and ethical practices.

Finally, it is important to note that the European retail space is becoming increasingly competitive. As new players enter the market, it is more important than ever for businesses to differentiate themselves and stand out. One way to do this is by focusing on product innovation and differentiation. Retailers who can offer unique products that solve consumer pain points are more likely to capture market share and increase sales. This is another area where INSERT BRAND HERE can help.

In conclusion, the European retail space for consumer electronics and FMCG is evolving rapidly, and businesses need to stay on top of emerging trends to remain competitive. We know it is important to incorporate these trends into your marketing strategies and focus on omni-channel retailing, sustainability, and product innovation. By doing so with our support, you can help your brand to succeed in this dynamic and rapidly evolving market.

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